Our Journey Through Time
From a small Malaysian startup to a trusted financial platform — discover how we've grown alongside our community, building tools that make budget management accessible to everyone.
The Beginning Story
What started as late-night conversations in a small Ipoh office became something much bigger. Our founders noticed how many Malaysian families struggled with budget planning, not because they lacked discipline, but because existing tools were either too complex or didn't understand local financial patterns.
- Founded with RM 50,000 initial capital from personal savings
- First prototype built in a shared workspace in Bercham
- Early focus on understanding Malaysian spending habits
- Initial team of 3 passionate developers and financial advisors
- First 100 users were friends and family members
Built by Real People
Our team understood the struggle firsthand. Coming from diverse backgrounds — from fresh graduates managing their first salaries to parents juggling household expenses — we knew exactly what Malaysian families needed.
Growth & Recognition
Three years of listening to our users paid off. We launched features that actually solved real problems — like tracking multiple income sources, handling seasonal expenses, and planning for major life events that matter to Malaysian families.
- Launched mobile app with 50,000+ downloads in first year
- Introduced multi-currency support for international users
- Partnered with local banks for secure transaction integration
- Won "Best Fintech Innovation" at Malaysia Tech Awards 2023
- Expanded to serve small businesses and freelancers
Looking Forward
Today, we're not just about budgeting anymore. We're building a complete financial wellness ecosystem that grows with our users — from their first job to retirement planning, always keeping things simple and genuinely helpful.
Education First
Comprehensive learning resources that make financial literacy accessible to everyone, regardless of background.
Smart Tools
AI-powered insights that learn from your spending patterns and suggest practical improvements.
Community Impact
Expanding across Southeast Asia while maintaining our focus on local financial cultures and needs.
- Launching investment tracking and education modules
- Expanding to Singapore and Thailand by late 2025
- Introducing family budget sharing features
- Building partnerships with financial advisors across Malaysia
- Developing specialized tools for retirement planning
Join Our Story
Every feature we build, every improvement we make, comes from listening to real people with real financial goals. We're not just building software — we're creating tools that help families sleep better at night, knowing their finances are on track.
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